Jerry Wind

Jury 2018  Jury 2019

Jerry Wind is the Lauder Professor Emeritus and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management (seicenter.wharton.upenn.edu), the Wharton Fellows program (whartonfellows.com), the Wharton Future of Advertising Program (wfoa.wharton.upenn.edu), and the co-founder of the Wharton-QS Reimagine Education program (reimagine-education.com). Upon receiving his doctorate from Stanford University, he joined Wharton in 1967. He led the development of the Wharton globalization strategy (1995-97), the reinvention of the Wharton MBA curriculum (1991-93), and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute (1984), the Wharton International Forum (1987), and was the founding editor of the Wharton School Publishing (2003). In 1994 he cofounded the Interdisciplinary Center Herzliya (IDC), and Chair its Academic Council.

Professor Wind is one of the most cited authors in marketing. He has edited top marketing journals, published over 300 articles and 25 books, and received the 4 major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies, sits on various advisory boards, and testifies in intellectual property and antitrust cases. His current research explores marketing-driven business strategy, the Network Challenge; reinventing advertising; creativity and innovation; and challenging our mental models. He is a 2017 inductee into the Marketing Hall of Fame.

Jurado 2018

Jerry Wind es profesor emérito titular de la Cátedra Lauder y profesor de marketing en The Wharton School, y director fundador del Wharton SEI Center for Advanced Studies in Management (seicenter.wharton.upenn.edu), del Wharton Fellows program (whartonfellows.com), del  Wharton Future of Advertising Program (wfoa.wharton.upenn.edu), y co-fundador del Wharton-QS Reimagine Education program (reimagine-education.com). Luego de recibir su doctorado por la Universidad de Stanford, pasó a formar parte de Wharton en 1967. Lideró el desarrollo de la estrategia de globalización de Wharton (1995-97), la reinvención del programa MBA de Wharton (1991-93) y la creación del programa Executive MBA de Wharton (1974). Fue director fundador del Joseph H. Lauder Institute (1984), del Wharton International Forum (1987) y fue editor fundador de Wharton School Publishing (2003). En 1994 co-fundó el Centro Interdisciplinario Herzliya (IDC), y Presidente de su Consejo Académico.

El Profesor Wind es uno de los autores de marketing más citados. Ha sido editor de importantes revistas, publicado más de 300 artículos y 25 libros, y recibido los 4 principales premios en marketing: Buck Weaver, Charles Parlin, Converse, y AMA/Irwin Distinguished Educator Award. Se encuentra incluido en las “Leyendas en Marketing”, una antología en 8 volúmenes publicada por Sage en 2014. Ha sido consultor de más de 100 empresas, forma parte de varios consejos asesores y testifica como experto en casos de propiedad intelectual y antimonopolio. Sus focos de investigación actuales analizan las estrategias de negocio orientadas al marketing, el Network Challenge, reinventando la publicidad, creatividad e innovación, y desafiando nuestros modelos mentales.

En 2017 fue elevado al Hall de la Fama del Marketing.