Jerry Wind

Jury 2018

Jerry Wind is the Lauder Professor Emeritus and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management (seicenter.wharton.upenn.edu), the Wharton Fellows program (whartonfellows.com), the Wharton Future of Advertising Program (wfoa.wharton.upenn.edu), and the co-founder of the Wharton-QS Reimagine Education program (reimagine-education.com). Upon receiving his doctorate from Stanford University, he joined Wharton in 1967. He led the development of the Wharton globalization strategy (1995-97), the reinvention of the Wharton MBA curriculum (1991-93), and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute (1984), the Wharton International Forum (1987), and was the founding editor of the Wharton School Publishing (2003). In 1994 he cofounded the Interdisciplinary Center Herzliya (IDC), and Chair its Academic Council.

Professor Wind is one of the most cited authors in marketing. He has edited top marketing journals, published over 300 articles and 25 books, and received the 4 major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies, sits on various advisory boards, and testifies in intellectual property and antitrust cases. His current research explores marketing-driven business strategy, the Network Challenge; reinventing advertising; creativity and innovation; and challenging our mental models. He is a 2017 inductee into the Marketing Hall of Fame.